Big Blue Speaks

IBM released its marketing survey and concludes that most businesses misunderstand social media. Well worth reading for anyone in the Social Media field. http://campaigns.unica.com/survey2011/Unica-s-Annual-Survey-of-Marketers-2011_v22.pdf  

The Wholistic Approach

Sometimes you need a rifle, sometimes you need a shotgun. So often we get used to one particular tool and we use it over and over and over.  Everyone’s heard … Continue Reading →

Take Another Look at Twitter

I feel ambiguous posting this blog entry about Twitter. To some degree, that’s because so many people feel ambiguous about Twitter that it is hard to get excited about it.  … Continue Reading →

Name Calling

Every election people complain about smear campaigns and swear that they wish that politicians would fight a clean fight.  But people do pay attention to negative publicity.  And the old … Continue Reading →

Manning the Booth

It is important to remember that Facebook is not a “set it and forget it” venue. I was asked to look at two Facebook Pages for Business this weekend.  Both … Continue Reading →

Content Matters

I am always interested in reading other blogs.  I frequently meet bloggers and we discuss their aims and goals.  After such a discussion I will often look back at their … Continue Reading →

Great New Clients!

Welcome new clients!  First of all, what a great time consulting with Harry Waranch, LMT.  Harry “claimed” his Facebook username, developed a strategy for posting and created his first Facebook … Continue Reading →